2019 Steps to Success Facilitators

Steps to Success Facilitators


Dawn Shuler

Owner, The Shuler Group, LLC


Ginny Robertson

Owner, On Purpose Women Community

Jean Wright

Jean Wright

Business Development Specialist, WDVM-TV

Karen Smith

Karen Smith

Co-owner, Money Mentor Group, LLC


Kelly Donahue, PhD

Owner, Kelly Donahue, PhD


Kim Wilson

Owner, Farm Girl Fuel


Larisa Harrington

Owner, Strong By Nature


Pascale Brady

Owner, Global Life Coaching LLC

RTX55010308 (2)

Peggy Magnanelli

Realtor, RE/MAX Results


Ruth Waxter

Owner, Elder Law Office of Ruth A. Waxter

Morning Sessions

Dawn Shuler

As a business coach and consultant since 2005, Dawn’s strategy in working with her clients is simple: help them identify their Deeper Why, convey that Deeper Why to others in the organization, step into their powerful leadership abilities, ensure that each person is working in his or her Zone of Genius, and bring everyone together to work effectively toward a common goal.

In addition, Dawn was Chief Operating Officer of a virtual training university for 7 years, and she has worked with executives at NASA, the admissions department at a national educational association, the Deepak Chopra Coaching Center sales team, and several small businesses.

Dawn is also a Level 3 Licensed Certified Trainer for BANKCODE™, a values-based personality profiling system that has been scientifically-proven to predict buying behavior, as well as a Strengths Performance Coach, certified through Talent2Strengths, an official partner of Gallup and home of the famous CliftonStrengths® assessment (formerly StrengthsFinder®).

She is a highly sought-after speaker with an emphasis on authentic sales training for women, working only in your Zone of Genius, and playing to your strengths. Dawn’s personal Deeper Why is to help people and companies use their gifts to the fullest and in the biggest way possible.

Discussion TopicPlay to Your Strengths: Understanding the Importance of Maximizing Your Strengths

Key Takeaways

  1. Understand the importance of maximizing your strengths, as opposed to the monumental task of trying to improve your weaknesses.
  2. Learn about the Alignment Meter and how to apply it to your daily life to gauge your level of struggle or thriving.
  3. Understand the concept of Individual Environment Fit and how to create alignment with the individual to the environment, the environment to the individual, or between both.
  4. Uncover the shadow sides of every strength.

Jean Wright

Jean has been working in sales and marketing positions for most of her career. She has a degree in Communication Arts/Radio and TV.  Since moving to Frederick in 1993, Jean has worked as a local sales director for a national home-based business company; as development director for a private school; as a membership sales representative for the Frederick County Chamber of Commerce; as a local general manager for Regus, a global office rental company; an account executive at Frederick Magazine; and is currently employed as a business development specialist for WDVM-TV.

While general manager at Regus’ Frederick office, she achieved Top 5% global customer service satisfaction.  While at the Chamber, Jean was ranked in the top 15 nationally by the American Chamber of Commerce Executives national sales program for sales dollars and memberships sold.  Jean is also a Leadership Frederick County Class of 2013 graduate, and a member of the marketing committee of The Community Foundation of Frederick County. She is a contributing member of The Spring Ridge Friends and Neighbors Club, which she founded 25 years ago.  Jean is currently working on her first book about her career in sales. She has been married to her husband Tom for 30 years and has two grown children.

Discussion TopicQualifying Leads and Making the Sale

Know the right questions to ask when interviewing a prospect. Learn how to create a questionnaire that will help uncover your prospect’s needs so you can customize your sales pitch. Learn the steps that will help you be more confident when asking for the sale.

Key Takeaways

  1. Learn how to improve your listening skills to better understand your client’s needs.

  2. Develop a needs questionnaire.

  3. Build your confidence with closing.

Karen Smith

Karen is a Certified Life Coach, co-owner of Money Mentor Group with Jane Helm, and spent 30 years as an owner and Senior Manager of a local accounting business. She has recently authored the book, “I Didn’t See That Coming!” as a way to help people gather, organize, record and review their important legal, financial and insurance documents. The book draws from her first-hand knowledge of the importance of being prepared in case of an unexpected Life Event, and from her organizational skills. Karen’s background in accounting and working with small business owners has given her the knowledge, expertise and ability to understand the unique skill set needed from a business owner and help them pave their road to profit.

Karen has spoken at various venues in the DC metro area, including Maryland Women’s Conference and Maryland Society of Accountants. She has been a resident of Frederick County for 50 years, and is a member of Women’s Business Network and the 2014 class of Frederick County Chamber of Commerce’s Leadership Frederick County. She can be reached at karen@moneymentorgroup.com.

Discussion TopicSimple Profit: The Importance of Knowing Business Income and Expenses

As a business owner, numbers play a big part in your business profitability as well as your quality of life. So, what are the important numbers you need to know, and how do you improve them for your benefit?

Key Takeaways

  1. The importance of knowing your business income and expenses.
  2. Basic record-keeping information.
  3. Create a system for profit from day one.
  4. Create and prioritize your Revenue Generating Activities based on their ease and return on investment.

Kim Wilson

Kim is a Certified Holistic Health Coach through The Institute for Integrative Nutrition. She also received her bachelors degree from Towson University.
Kim owns her own business, Farm Girl Fuel, LLC, which specializes in empowering and educating women to get to the root of what’s going on with their own unique, individual body. Focusing on the mind, body and spirit, Kim helps women find balance in areas of personal and physical wellness. Nutrition and exercise are key components of a healthy lifestyle, but there are other areas, such as healthy relationships, a fulfilling career, spirituality and self-care. Kim stresses the importance of balance in all of these areas.

Her own personal health journey inspired her to give back and help others based on what she learned and still applies in her own life. Kim helps women take back their health and happiness, get to the root cause of what’s holding them back and provides tools to help women thrive! She helps women accomplish their goals with simple nutrition and lifestyle changes. She is a huge advocate of the “food is medicine” philosophy and applies the same concept when helping her clients.
She works with women one-on-one and coaches through online groups and programs. Kim enjoys hosting demonstrations at the local farmers markets, educating others about the farm to table lifestyle and creates her own clean recipes.

Kim is a retired police officer. She has a huge passion for helping others and working with the community. She is a life-long resident of Maryland and currently resides in Frederick.

Discussion TopicLiving a Nourished Life: A Non-Diet Approach to Intuitive Eating

We are often overwhelmed with so many diets and rules around eating, which can lead to shame and frustration. We eat for many reasons and judge ourselves too often. Food is meant to be something that nourishes the body and mind! In this interactive exercise, we will discuss different topics around the relationship with food, what intuitive eating means and how you can incorporate it in your lifestyle. Discover balance, feel empowered, and approach food with confidence!

Key Takeaways

  1. Participants will learn simple and easy ways to prepare healthy meals for themselves and their family
  2. The benefits of seasonal eating
  3. The top foods for women’s health
  4. How to live a nourished life without dieting and hardships

Larisa Harrington

Larisa Harrington, owner of Strong By Nature, LLC, is a Certified Life Coach, Certified Yoga Therapist and 20-year Air Force Veteran who has dedicated her life to the service of others. She began her military career in the intelligence community and then transitioned to a helping field allowing her to provide coaching, counseling and training to military and civilians supporting national security. 

Soon after joining the military, she began her career in teaching yoga, later becoming a Certified Yoga Therapist. After recognizing the need for additional ways to support the community, Larisa became a certified life coach and later graduated from George Mason’s Leadership Coaching for Organizational Well-being program. In addition to being a certified Happiness Coach, Life Purpose Coach and Strategic Life Coach, she is a trained facilitator and focuses on helping individuals and teams feel better, perform better, and reach their maximum potential. 

Larisa’s mix of structure and professionalism gained from her military service, combined with her focus and compassion gained from her yoga practice, enables her to effectively coach and train her clients to improve their performance, productivity, health, resilience, happiness and overall well-being.

Discussion TopicLeveraging the Power of Polarity Thinking: Care of Self and Others

Key Takeaways

  1. To understand the Polarity Approach and the power of “both/and” thinking to problem solve and reach personal and professional goals.
  2. To discover one’s own balance between taking care of self AND taking care of others.
  3. To understand one’s own early warning signs when there is imbalance.
  4. To walk away with individualized actionable steps to maintain balance between self-care and other responsibilities.

Pascale Brady, CPCC, PCC, MBA

Pascale is a life and business coach, a consultant and a trainer/speaker with 30 years of professional experience, both in the corporate world and as an entrepreneur.

As a Business Coach and Consultant, she guides executives and managers individually or as part of groups or teams to successfully master their challenges and effectively resolve problems. As a Life Coach, Pascale empowers individuals, couples, and groups to overcome challenges in life or at work, specializing in those related to transitions and relationships. As a Mentor Coach, Pascale supports coaches in training toward attainment of their (next) coaching credential.

After 12 years in the corporate world as an international sales and marketing executive, Pascale was certified as a coach in 2005. She is working in partnership as: expat coach and trainer with Net Expat, parenting educator and coach with PEP and Positive Discipline, leadership and executive coach at Sequence Counseling, mentor coach with the ICF and Reciprocoach, management consultant with le jour porte conseil and Entuziasmo in France, faculty at Adler University in Toronto, Canada and trainer at Airbus US.

Discussion Topic – The ABCD of “Loving The Challenge”: transform your challenges into GROWTH and SUCCESS! 

Key Takeaways

  1. Learn what’s important about learning a method to tackle our life or work challenges.
  2. Learn a 4-step methodology filled with practical tools to handle those challenges and transform them into personal growth and even success.
  3. Take home a “resiliency toolbox”. After this workshop, people are taller, stronger, more courageous, and super equipped to face all of life’s ups and downs.


Peggy Magnanelli

Peggy has been a resident of Frederick for 29 years. She started in the real estate industry back in 2002 as an administrative assistant and eventually became a real estate agent. She found that she loved the industry. Since, she has successfully helped, on average, 20-30 people every year buy and sell homes. She takes great pride in the designations and certifications she have achieved. She holds the CRS (Certified Residential Specialist) designation which less than 4% of all Realtors in the United States has. She also holds the SRS, & ABR designations and the PSA, and MRP certifications. She has also served as the President of the Women’s Council of Realtors in 2012 and 2018, on the Board of Directors for the Frederick County Association of Realtors (FCAR) in 2012 and 2013 and continues to serve on the FCAR education and affordable housing committees. She was also on the Board of Directors of the Frederick Chapter of the American Red Cross and was a Red cross Volunteer for over 15 years. She currently teaches First Time Home Buyer classes for the Community Action Agency ,and Home Buyer and Home Seller classes quarterly at her office.

Discussion TopicDatabase Marketing and Networking Effectively: How to Use the People Who Already Know You, Like You and Trust You to Build a Sustainable Referral Based Business

Peggy will discuss using who you know to increase your bottom line.  Creating a database if you don’t already have one.  Adding people to your database that you never even though of.  How to keep in touch with the people who already know you like you and trust you, creating raving fans.  And learning how to Network effectively.

Key Takeaways

  1. Learn how to work with people who are pre disposed to already like and trust you
  2. Learn how to spend less money on marketing
  3.  Learn how to make more meaningful connections
  4. Learn how to network effectively

Ruth Waxter

Owner, Elder Law Office of Ruth A. Waxter

An attorney with over 20 years of experience, Ruth A. Waxter is a graduate of the University of Maryland Baltimore County and the University of Maryland School of Law. When Ruth’s father became ill and she and her family struggled to find care for him, Ruth developed a passion for elder law. On September 1st, 2017, Ruth opened her Elder Law Office in Frederick County focusing on elder law, estate and trust planning, asset protection, estate administration, and guardianships. She is proud to bring experience and compassion to the special area of elder law.

Discussion TopicEstate Planning: Debugging the Myths That Keep us From Getting It Done!

Key Takeaways

  1. Powers of attorneys for health care and financial matters are the most important documents while you are still living. 
  2. Everyone needs a will — unless you want the state to make decisions for you after your death.
  3. Putting an estate plan in place will give you peace of mind.
  4. Estate planning in most cases is not complicated and can be done with minimal stress.

Afternoon Sessions


Ginny Robertson

For 19 years, Ginny Robertson has connected women around the world to their gifts, their purpose and each other. She does this through 7 monthly Connections Over Coffee in-person meetings of the On Purpose Woman Community (including one in Frederick), 4 monthly Connections Thru Conversation online gatherings, the On Purpose Woman online Magazine, the On Purpose Woman Global Movement group on Facebook, the On Purpose Woman Conference, as well as keynotes, talks, retreats and workshops.

A gifted speaker and facilitator, she has been helping women “Get Out of Their Own Way” and live their best lives, both personally and professionally, for over 25 years. 

Ginny is a contributing author to three anthologies: Conscious Choices: An Evolutionary Woman’s Guide to Life, The Spirit of Women Entrepreneurs: Real-Life Stories of Determination, Growth & Prosperity, and Innovative Voices: True Stories of Women Awakening a New World. For four years, she was the co-host of the WomanTalk Live radio show on WCBM in Baltimore and in 2012 she was named one of Maryland’s Top 100 Women by The Daily Record.

Discussion TopicGetting Out of Your Own Way

Ginny Robertson believes that the biggest obstacle to your having the business success you say you want is…YOU. That’s good news, because there is something you can do about it. Her talk will help you Get Out of Your Own Way by gaining clarity on what is important to you and what may be in the way of your making it happen.

First, you have to know what you want and why. Next, you have to know what you truly believe about having what you say you want. Then you have to take steps to get it. Without one of those steps, the others don’t work. 

After Steps to Success, there are 71 days left in the year and that is more than enough time to take some steps and end the year in a big way…by Getting Out of Your Own Way. You’ll leave her talk with a clear next step and support in taking it.

Key Takeaways

  1. Understand more fully why your business is important and your desires for your business.
  2. Uncover what may be “Getting In Your Way” from having the business you desire.
  3. Know what you really believe about having a successful business.
  4. Leave with a committed next step and support in making it happen. 

Kelly Donahue, PhD

Kelly Donahue, PhD is a working mom, entrepreneur, recovering Type A perfectionist, and former chronic pain sufferer. She has spent more than a decade immersed in mind-body health research, teaching, writing, and individual and group work with clients. She has used this knowledge to recover from the ill-effects of people-pleasing, stress, and overwhelm and loves helping others do the same. 

Kelly is passionate about empowering women to practice essential self-care strategies that nourish the body and mind. Her training in behavioral medicine, clinical psychology, holistic nutrition, coaching, and mind-body medicine helps her clients create real, lasting change. She works with individual clients and also has group programs for weight loss, overcoming overwhelm, and healing chronic pain. Her individual clients include entrepreneurs, executives, working moms, health care providers, and empty-nesters ready to overcome overwhelm, regain their health, and pursue their purpose in life. Because she wanted to reach even more people, she wrote Everyday Self-Care: Your Proven, Holistic Guide to Feeling Better. 

Kelly’s mission is to share foundational self-care strategies and to translate insight to action to help over-stressed women and men thrive and reach their personal, professional, and health goals. 

Discussion Topic Self-Care is Not a New Age Thing

Self-care is not a new-age thing. In fact, people centuries ago were better at practicing self-care than we are today. They ate real food, went to bed with the sunset and rose with the dawn, weren’t distracted by technology, spent time in nature, and connected with others on a daily basis. Stress was something that came and went when the threat was gone. That story has changed. Today, 95% of all illness and disease is caused by stress. This workshop will discuss and allow you to practice the BEST self-care strategies that fit into your already-busy schedule to help you feel calmer, be more productive, and live a happier life. 

Key Takeaways

  1. Self-care is not selfish.
  2. Little changes to your self-care can make a big difference in your health, level of stress, and overall happiness.
  3. Self-talk is the foundation of self-care.
  4. You can use the BEST tools to calm your nervous system using mind-body techniques, cognitive strategies, behavior change principles, holistic nutrition, and more.

Registration Closes October 9, 2019!


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