Today more than ever, we are inundated with advertising. Ads proliferate our inboxes, internet searches, and our lives. As businesswomen, we sometimes overlook that our names are basically our personal brand. What three things come to mind when others speak your name? Conceptualize the way you brand yourself to compete in the marketplace. Take away tools and suggestions on creating and improving your brand.
Lindsey Wigfield is a self-employed marketing professional who coaches small business owners on how to build their brand and grow their business. She recently launched her own company, Sweet Home Marketing, which focuses on helping solopreneurs manage their marketing efficiently, effectively, and economically.
With a soft spot for public speaking, Lindsey presents on the secrets of measuring social media ROI (return on investment), how to write copy that sells, and why a creative twist could be the key to more business. She’s been a speaker for the chamber of commerce, various industry conferences, and career center events in the Maryland/DC area.
Lindsey earned her MBA from Hood College and BA in Music from McDaniel College. She has over 12 years experience in strategic marketing, social media and content creation for companies ranging from one-person businesses to Fortune 200 firms.
She lives in Frederick County with her husband and “westiepoo” named Chanel.